It’s no secret that Rupert Murdoch’s son James Murdoch, who is the CEO of 21st Century Fox, plans to change Fox News to better suit his tastes. He has been making radical moves at the network, including firing his fiercest rival Roger Ailes and Fox News’ most popular host Bill O’Reilly.
Murdoch is only getting started in his plan to overhaul the successful network, an effort that has thus far only succeeded in alienating some of Fox News’ viewerships and falling behind liberal news networks. When Murdoch decided that he was going to change the network’s slogan, host Bret Baier fought back.
Fox News has been using the “Fair and Balanced” slogan since 1996, but they just announced that they are permanently phasing it out. Fox News currently also uses the tagline “Most Watched. Most Trusted.” However, they said that they are going to replace that as well.
James Murdoch previously voiced his support for “Fair and Balanced,” but many thought it came off as lukewarm. Said Murdoch last year, “There’s a real difference between the news reporting and news gathering and the opinion shows — the sort of talk shows that occupy prime time. They are certainly provocative … but they are opinion shows, and they’re labeled that way.”
Host Bret Baier is unhappy with the slogan chance, and people recently asked him if he was going to stick with “Fair and Balanced” for himself. Responded Bret, “I am. My show will still end with ‘Fair-Balanced and Unafraid’. As it has since the day I took over 8 1/2 yrs ago Not changing my tag line.” Are you glad Baier is standing by his principles and not bending to Fox News executives?
I am. My show will still end with "Fair-Balanced and Unafraid". As it has since the day I took over 8 1/2 yrs ago Not changing my tag line. https://t.co/EA9m2FsC6W
— Bret Baier (@BretBaier) June 14, 2017